Diffusion of electronic water payment innovations in urban Ghana. Evidence from Tema Metropolis

Amankwaa, Godfred; Asaaga, Festus A. ORCID:; Fischer, Christian; Awotwe, Patrick. 2020 Diffusion of electronic water payment innovations in urban Ghana. Evidence from Tema Metropolis. Water, 12 (4), 1011. 13, pp.

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Recent advances in mobile technologies, especially in the utility payment space, are having an increasingly profound impact on our daily lives and offer advantageous services in the utility sectors. This paper examines the prevalence and patterns of customer uptake of an electronic water payment (EWP) system and its implications for water delivery in the Tema Metropolitan Area, Ghana. Data for the study comprised a survey of 250 utility customers and the review of a 12-month water use and customer payment database from a water supply company. Results indicate that although customers were aware of EWP’s existence, overall uptake was very low. EWP awareness and intention to use EWP were not significantly associated with customers’ gender,phone/mobile money ownership,educational status, and water usage. However, age, employment status, income, and means of receiving monthly bills were found to be statistically different in relation to the awareness of EWP. These findings offer several implications for water service and utility providers to market mobile payment solutions and to increase the consumer uptake of these services and payment options.

Item Type: Publication - Article
Digital Object Identifier (DOI):
UKCEH and CEH Sections/Science Areas: Biodiversity (Science Area 2017-)
ISSN: 2073-4441
Additional Information. Not used in RCUK Gateway to Research.: Open Access paper - full text available via Official URL link.
Additional Keywords: water bills, electronic/mobile payments, customer awareness, Ghana
NORA Subject Terms: Economics
Date made live: 07 Apr 2020 15:30 +0 (UTC)

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